ALTM 2010: Asia Luxury Travel Market

- Farah Khan, Kiwi Collection.

ALTM is an annual, invitation only, business-to-business event for the Asia Pacific luxury travel community. It brings together the world’s most renowned destinations with Asia’s most important luxury travel buyers.

Kiwi Collection’s own Mary Gostelow, Editor at Large of Wow Travel, was invited to cover the entire show. Mary is also the owner-editor of the influential monthly Gostelow Report, which provides intelligence for the hotel industry worldwide. Mary’s ‘Gostelow LIVE’ was featured on the ALTM website, as well as the latest news and views from the floor in the form of a daily newsletter for attendees.

A key highlight of ALTM 2010 was Monday Night’s Ultratravel Forum which was headlined by a panel of high level industry figureheads from both suppliers and buyers of luxury travel in China and the Asia Pacific region including representatives from BrandStory, Shangri-La Hotels and Resorts and Jumeirah.

This year’s trends/topics of discussion:

– Impressive growth in Asia market with the big tilt in effect, major shift from west to east, Asia is leading the Global Recovery.
– “Luxury travel business is back in business,” said Charles Goddard.
– China was a major topic of discussion. The forum provided insight into what is happening in China and how to market to Chinese travelers, as well as how to meet their needs.
– It needs to be understood that the Chinese consumer has different needs. Ie: they crave a personalized experience, take comfort in brands, staff should be trained how to handle their needs.
– The needs of the Premium traveler: one point of contact, trusted advice, the best value and put more focus on additional benefits (amenities)
– Chinese people are the world’s most engaged. They are the number one contributors to blogs, the first to share photos, and the first to post on forums. They use the internet and this is an important strategy for Asia.  Interact with the internet.
– Exhibitors found ALTM particularly rewarding this year from the feedback I got from several properties. I felt that I could get several months worth of work done in a couple of days. This is a great, intimate forum for networking.

The focus now is on ILTM which will take place in Cannes December 2010.

But first things first: here are some places I would recommend staying at in Shanghai:

Comments Off

Comments are closed.