While the world’s major oil companies have been blacklisted by environmentalists lately, the forest industry has managed to work its way into their good books – at least for now. It has negotiated the world’s biggest forest protection deal in history… in Canada.
It is at times like these that I am especially proud to be Canadian. The agreement was announced by timber companies and environmental groups aiming to protect two-thirds of Canada’s incredible forests from unsustainable logging.
How’s that for an unlikely partnership?
Covering over 72 million hectares of land, The Canadian Boreal Forest Agreement (CBFA) is attempting to end what some environment groups have called “rapacious logging” in the past.
As part of this agreement, the effects of forest protection on wildlife will be monitored. Also, timber will be certified as coming from sustainable sources.
If all goes well, perhaps this will serve as a template for future forest agreements in other parts of the world. There is no doubt that – at the very least – industry leaders will need to learn how to properly respond to an increasingly “environmentally-savvy” public.