Insider’s Guide: London Fashion Week

- Rebecca Tay, a Canadian expat living in London, is a fashion writer and editor who has scribed for the likes of FASHION Magazine, ELLE Canada and Wallpaper.

Not only has Rebecca Tay been to LFW, she’s been shot (above) by famed street style photographer Garance Doré at LFW (you know you’re hot when…).

London Fashion Week is calling (February 18-23, 2011)… and unlike New York, where it’s all about looking your designer best, eccentric, individual style plays a larger role at Somerset House. Sure, you’ll still see plenty of editors wearing that Celine bag, but you’ll also spot more mix-and-match, high-low, new-vintage mashups. Here’s the inside scoop:

Must-see shows: The biggies—Christopher Kane, Burberry, Matthew Williamson, Erdem, Jonathan Saunders—if not for the clothes, then for the high production levels and brilliant venues.

Must-see venue: The Topshop space in the former Eurostar terminal at Waterloo Station. It’s a small hike to get up there, and H-O-T inside, but oh, so cool.

Noteworthy presentation: Anya Hindmarch. Last season’s showroom was nautical themed, drawing editors to a boat on the River Thames. On one level was the collection of mega-cute accessories; on the other was a café serving up mini, fashion editor-sized portions of kedgeree.

Easy-to-spot celebrity: The perennially-cool Alexa Chung.

Packing essentials: Fashionable flats in a dustbag that fits in your fashionable purse, to slip on in the Tube once your fashionable five-inch heels have become too painful to be fashionable.

Hot shop: Yes, it’s cliché, but Topshop, Oxford Circus. This megastore has the best collaborations, often scheduled to launch during fashion week. Previous designers: Chris Kane, Mark Fast, Ashish, and Meadham Kirchhoff.

Rebecca is the former Western Editor of FASHION Magazine and now Managing Editor of interactive content at Artizia.

  1. AmyFabulous says:

    Rebecca! Fab post. Didn’t know you were photographed by Garance Dore!

  2. Matthew Williamson’s show is my favorite. I haven’t missed this event even once. Regards.

  3. […] This post was mentioned on Twitter by Rebecca Tay, Kiwi Collection. Kiwi Collection said: London Fashion Week starts Friday. We got the scoop (Shows! Shopping! It girl sightings!) from fashion insider @rtay […]

  4. Jamboree In The Hills says:

    Awesome post. Do you mind if I ask what your source is for this information?

  5. Party Bus DC says:

    Here is Similar Story

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  6. Kabunjunk says:

    I went through a phase where I thought nostalgia was a bad thing.

  7. naiskErak says:

    Always educate.