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Out of the Ordinary: Beer Skin Rub

- Mary Gostelow, arguably the most-traveled, and most-traveling, lady of the 21st century. She is owner and president of The Gostelow Report, essential monthly market intelligence briefing for the top levels of the hospitality industry. She is also contributing editor to Elite Traveler, The Private Jet Lifestyle Magazine and EnRoute.

The Ritz-Carlton Denver offers a pretty unique spa concept. It uses beer.

The Mile High Malt Scrub and Microbrew Massage makes the most of the fact that the Colorado, USA, capital is top of the popular craft beer brew movement. The scrub and massage uses Great Divide’s Samurai Rice Ale and Yeti Stout.

First, you have a chilled brew upon check-in, followed by an exfoliating Vichy shower experience. The therapist mixes the beer into Great Divide’s own malt (while you continue sipping). A full-body exfoliation with the resulting malt scrub is performed, followed by a body mask consisting of dark, rich Stout to help achieve even silkier soft skin. 



Mary Gostelow got spa hoppy like this, but this is not her pictured.

The process continues with a moisturizing scalp massage (more beer!) along with a full-body massage using the foam of the thick Yeti beer mixed with luxurious moisturizers. The whole process lasts 75 minutes. You can, if you wish, then soak it up and retreat to the relaxation lounge.

As a souvenir, to take home or back up to your room (the lovely 202 for instance), you are given the same beer you drank, and had slathered on you. Talk about “hopped up.”

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