An ice-white exterior, with changing-color highlights, leads you to a mostly-black interior highlighted by 648 multi-faceted disco balls
"Star-studded" is a term often used to describe Leicester Square, and in turn, W Leicester Square. You see, although celebrities may not eat or age, they do in fact need to sleep. So, when the cameras stop flashing at the many theatre previews, the young and fabulous retire to the slick corridors of W Leicester Square.
The celluloid dreams of many reside in this shining beacon, spread throughout 192 rooms including 21 suites. Each is designed in a palate of gold and bold, with graphic prints adding a little punk into the mix. iPod holders are of course on hand for those "back-to-my-room" after parties.
Socializing is obviously a big concern at W Leicester Square, and there are ample opportunities to excel at this favorite British pastime. Check out Wyld bar for grooves so new they've yet to hit the Internet, and cocktails so original, they'll have you hard pressed to drink anywhere else.
Down in the Lobby, white, gold, leather, and glass wrap guests in a luscious environ in which to enjoy tea, British fare, and some very fine people watching.
For something a bit zestier, head to the Spice Market. Southeast Asian tastes are remixed and re-mastered by none other than Jean-Georges Vongerichten, a celebrity in his own right. Get ready for a dining experience akin to sharing a meal in a Thai street market - without all the tuk tuks vying to mow you down.