|
|
Luxury travelers are going low-key
By: Samatha Chapnick
"Yes, they are going to more places than a few years ago, and are still demanding the same level of excellence."
|
  |
WOWtraveler pundit Samantha Chapnick is founder of iTours.
She says: The desire to stand out has all but disappeared amongst luxury travelers. The immediate aftermath of 9/11 was avoidance of particular destinations popular for their symbolic or strategic value to terrorists. By not being there, people thought they could avoid wrong place/wrong time syndrome.
But as images of pleading hostages and other atrocities are shown on television on a daily basis, travelers now see terrorism on a more personal level. It is possible for any individual to be the target, particularly if the wrong message is given.
This means that luxury travelers are going low-key. Yes, they are going to more places than a few years ago, and are still demanding the same level of excellence. But now anything that draws attention to themselves is avoided. Being fussed over, being publicly acknowledged as wealthy or American, etc...
|
All the things that used to be de rigueur are now avoided. Where it used to be "if you got it flaunt it" has become "need-to- know basis only."
THE AUTHORSamantha Chapnick lives in New York, is marketing/writing savvy, inter alia produces a monthly online newsletter, www.boundless-travel.com, with 10,000 on receiving list, profile $200,000+ annual income, mostly east coast.
Samatha Chapnick
President, iTours Travel
Sign up for Confidential Newsletter
Send this article to a friend
View other Insider Articles
|
| | | |   | | Today's key word is 'because'
Why because? Because all travelers need to justify spend, says Simon Cooper, President and COO of The Ritz-Carlton Hotel Company.... moreBy: Simon Cooper |
| | |
|
|
| | | | Sign up for the Free WOW Confidential Newsletter |  |
Advertisement | |
|
BACK
