|
Future Leaders of Luxury must be bold
By: Stephen Alden
True international luxury today is very much about individuality, worldliness, inspiration, high craft, passion and consciousness.
|
  |
At the very high end of the spectrum, programmed luxury and "too identifiable" signature features and experiences are out. By contrast, a sense of place, authenticity, boldness and uniqueness are all very much in.
Those with the desire to make a difference, those with confidence who are not afraid to be bold with their ideas - these are the leaders who will set trends and have a great following
If you are based in such a signature world city as London, it is very possible to make a global difference. I look after three unique hotels, The Berkeley, Claridge's and The Connaught. Each has its own very distinct personality and each hosts the world's decision makers, opinion leaders, celebrities, art collectors, and many others who make a difference to today's lifestyle.
A hotel with a strong heritage can make a difference by how it continues to re-interpret itself to remain timeless. At the Maybourne Hotel Group we team up with the most respected professionals in their art or trade, whether they are architects, interior designers, master-craftsmen and so on.
|
Looking ahead, in five years' time I see Maybourne Hotel Group as a cluster of ten to 15 hotels. Ours is a plan of strategic managed growth, with, over the next decade, no more than one or two hotels a year selected or built from scratch.
THE AUTHORStephen Alden is President and CEO of London-based Maybourne Hotel Group, www.maybourne.com
Sign up for Confidential Newsletter
Send this article to a friend
View other Insider Articles
|
| | | |   | | Grace Leo-Andrieu
When one leads a busy lifestyle time is a precious commodity. When I am on vacation I prefer to maximize what time I have in order... moreBy: Grace Leo-Andrieu |
| | |
|
|
| | | | Sign up for the Free WOW Confidential Newsletter |  |
Advertisement | |
|
BACK
