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FT Business of Luxury Summit in L.A.
The Beverly Hills Hotel, Los Angeles, hosts the FT Business of Luxury Summit June 13-15, 2010.
Sunday, June 13, 2010
The theme for the 2010 FT Business of Luxury Summit is The Medium and The Message. The Summit will take an unvarnished look at the communications mid-and-post recession.
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If it is true that traditional consumers have changed their buying habits, and new generation consumers have changed their information gathering strategies, how do luxury companies reach them and optimize sales/loyalty?
The Summit will be chaired by Lionel Barber, Editor of the Financial Times. Robert Iger, President & CEO of The Walt Disney Company, will give the opening keynote address and the Summit panel will include Leonard Lauder, Chairman Emeritus of Estée Lauder, and Diane von Furstenberg.
The 2010 Summit will cover such key issues as Which new media is worth investing in? ; If companies have to watch liquidity, how do you weigh the cost and return? Is it measurable? ; What role will celebrities play? Film? ; What is the optimal relationship between the virtual world and the bricks and mortar world? ; What don't luxury
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companies understand about the new geography of communication? How do you break the mold of old culture?
The Beverly Hills Hotel and Bungalows is currently adding on two fantastic Royal Bungalows: each has three bedrooms, with hardwood floors, and a total space of 3,500 sq ft, plus a private pool. This will give the historic pink hotel, which dates back to 1912 and which is now part of The Dorchester Collection, a total of 205 rooms, suites and bungalows.
The Beverly Hills Hotel and Bungalows, Los Angeles, United States
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