Converted from a 19th century loft, The Pure reflects Frankfurt's open-minded, cosmopolitan spirit while embracing a no-holds-barred modernist approach.
EXPERIENCE
Entering this hotel is a bit like walking into 2001, A Space Odyssey. Bathed in white, and impossibly cool, the lobby, breakfast room, bar, and lounge all merge into one harmonic unit. Add lighting and music that are both constantly adjusted to match the mood throughout the day, and the space seems to become a living entity all its own. Long, raw hardwood lines the outdoor patio, while soft, white beanbag chairs and low tables carry the futurist theme into the outdoors.
Glide into your room, and a sense of freedom and frivolity overwhelm you. Thanks to delightful details like a 20 inch flat-screen TV and complimentary internet access, you need not fear falling out of touch during your time in Frankfurt.
Of course, if sleep isn't your bag, you can always trip downstairs to the Pure Basement, where ultra-slick cocktails and Frankfurt's beautiful people mingle in a lavender-lit sea of impure thoughts.
Design Award - 2006
Bild - Top 10 Design Hotels in Germany
LOCATION
Everyone in Frankfurt takes the train, and if you feel like following the local custom, you're in luck - the main train station and city center are both within walking distance from The Pure. From the airport, you can take the train no. 58 or 59 to the main train station... and for those who prefer to drive or be driven, hop in a cab or hire a car.
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