8.6
Kiwi Perks

Book with Kiwi Collection at hotels displaying this seal and enjoy free perks during your stay.

For most standard rates* at this hotel, you’ll receive:


  • Late check-out upon request, when available
  • Automatic room upgrade upon arrival, when available
  • Internet fee included

*May not apply to promotional rates or packages

Premium Benefits

Kiwi Collection powers the Visa Luxury Hotel Collection: Book the Visa Premium Card Rate with an eligible Visa Premium card at 900+ hotels and enjoy seven benefits.

  • Best available rate guarantee
  • Automatic room upgrade upon arrival, when available
  • Complimentary in-room Wi-Fi, when available
  • Complimentary breakfast for two
  • $25 USD food or beverage credit
  • VIP Guest status
  • Late check-out upon request, when available

Learn more about Visa Benefits

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Standing sentry on the scenic waterfront of Viareggio since the early 1920's, Grand Hotel Principe di Piemonte offers the perfect base from which to explore this romantic Italian seaside town.

One could be forgiven for thinking they'd stumbled into an expensive period drama when Grand Hotel Principe di Piemonte comes into view. The magnificent facade has seduced a number of Hollywood directors into using it as a backdrop for scenes in their movies, and the eye candy isn't limited to the exterior, either…

106 accommodations are housed inside, split into 87 Rooms and 19 Suites across five floors. All offer views over the Apuan Alps or the sea, and amenities like flat-screen TVs, pillow menu and marble bathrooms are par for the course.

While the charming town of Viareggio is yours to explore while lounging here, ample amenities await those looking to remain a little closer to home. A fifth-floor pool caters to those looking for a scenic paddle, while the adjacent panoramic restaurant bar pairs sundowners with spectacular sunsets.

For those in search of culinary delights, Il Piccolo Principe offers twice-starred Michelin fine dining from April to October. The menu boasts a range of traditional Versilian and Tuscan fine dining, paired and enhanced with an extensive wine list.
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Classic Room

Classic room- hill view- 16 sqm- 172 sqft- twin- queen bed- air conditioning- free wi-fi

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Superior Side View

Superior side sea view-22 sqm-236 sqft- twin-queen bed-air conditioning-free wi-fi-empire décor

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Superior Front Sea View

Superior front sea view- 22sqm- 236 sqft- twin- queen bed- air conditioning- free wi-fi- balcony

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Deluxe Side Sea View

Features a queen or twin bedding, air conditioning, complimentary Wi-Fi Internet.

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Family Room

Family room- 44 sqm- 474 sqft- air conditioning- free wi-fi front sea view- twin- queen bed- 2 bathroom

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Junior Suite Sea View

Junior suite- sea view- 65 sqm- 700 sqft- queen bed- air conditioning- free wi-fi- balcony

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One Bedroom Suite Side Sea View

One bedroom suite- side sea view- 42 sqm- 450 sqft- queen bed- air conditioning- free wi-fi

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One Bedroom Suite Front Sea View

One bedroom suite front sea view- 42 sqm- 450 sqft- king- 2 double bed- air conditioning- free wi-fi

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      Book with Kiwi Collection at hotels displaying this seal and enjoy free perks during your stay.

      For most standard rates* at this hotel, you’ll receive:


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      *May not apply to promotional rates or packages

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    Limited Time Offers for Grand Hotel Principe di Piemonte

    • Kiwi Exclusive: Two-Course Dinner in Tuscany

      Stay 2 nights or more at Grand Hotel Principe di Piemonte and enjoy a two-course authentic Tuscan dinner at Regina Restaurant. Also included with your stay is daily American buffet breakfast, unlimited Wi-Fi, complimentary access to the SPA-Thermarium (reservations required) and access to the rooftop saltwater pool and gym. Stay in a Junior Suite or Suite and also enjoy 20% off the best publicly available suite rate. To check availability, use the calendar tool above and look for the offer rate or search from the offer landing page. View offer landing page.
      Offer Valid
      Jan 24, 2017 – Dec 31, 2018
      Minimum Nights
      2 Nights
      Offer Terms and Conditions
      Minimum 2-night consecutive stay required. Complimentary two-course dinner must be redeemed at Regina Restaurant. Dinner is per room, per stay, has no cash value and is non-transferable. Back-to-back stays within 24 hours at the same hotel are considered one stay. The 20% discount applies to stays in a Junior Suite or Suite only; not applicable for Room categories. Discount applies to the best publicly available suite rate only before fees, taxes or incidental charges. Offer is subject to availability and cannot be combined with any other offers or packages.
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    • Visa Exclusive: $100 USD Dining Credit in Tuscany

      Exclusive for Visa Signature and Visa Infinite cardholders and select Visa Platinum and Visa Gold cardholders – stay 2 nights or more at Grand Hotel Principe di Piemonte and enjoy an additional $75 USD food or beverage credit, on top of the standard $25 USD food or beverage credit that you already receive with all Visa Luxury Hotel Collection stays (excluding Piccolo Principe Restaurant). Your stay also includes full American buffet breakfast in lieu of continental breakfast, use of the rooftop pool and access to the SPA-Thermarium (reservation required) and gym facilities.

      To check availability, use the calendar tool above and look for the offer rate or search from the offer landing page. View offer landing page.

      Premium Benefits

      • Best available rate guarantee
      • Automatic room upgrade upon arrival, when available
      • Complimentary in-room Wi-Fi, when available
      • Complimentary breakfast for two
      • $25 USD food or beverage credit
      • VIP Guest status
      • Late check-out upon request, when available
      Learn more about Benefits for Visa cardholders
      Offer Valid
      Jan 01, 2017 – Dec 31, 2018
      Minimum Nights
      2 Nights
      Offer Terms and Conditions
      Dining credit is not valid at Piccolo Principe Restaurant. Minimum 2-night consecutive stay required. Dining credit is per room, per stay, has no cash value and is non-transferable. Back-to-back stays within 24 hours at the same hotel are considered one stay. Reservation is required for the SPA-Thermarium. Offer is subject to availability and cannot be combined with any other offers or packages. Offer is valid for Visa Premium cardholders only and is non-transferrable. The Visa Premium credit card used to book the reservation must be presented at check-in, and for payment upon check out. Valid for new reservations only. Any change or modification will be considered a new booking and subject to current rates and availability. The hotel reserves the right to limit the number of rooms available for this promotion. Visa Luxury Hotel Collection and the hotel reserves the right to discontinue this offer at any time without prior notice.
      Read full terms and conditions Close
    • Restaurant(s)
    • Library
    • Indoor Sauna / Spa
    • Spa
    • Lounge/Bar
    • Business Center
    • Multi-lingual staff
    • Daily housekeeping
    • Front Desk (24-Hour)
    • Laundry Service
    • Valet Parking
    • Express Check Out
    • Outdoor Dining & Lounging Area
    • Flat Screen TV
    • In-room safe
    • In-Room Massage
    • Minibar
    • Outdoor terrace/patio
    • WiFi Internet (Complimentary)
    • Sightseeing
    • Wedding
    • Honeymoon
    • Romance
    • Spa
    • Shopping
    • Art/Culture

    In the heart of Viareggio close to the beach, Grand Hotel Principe di Piemonte is a short 30-minute drive from Pisa International Airport. 5 terre (UNESCO World Heritage site) is nearby, local shops are on the promenade opposite the hotel, Forte die Marmi is just 15-minutes away, Lucca (UNESCO Heritage site) is 30-minutes away, while Florence is an hour drive away.

    Piazza Puccini 1

    Viareggio 55049

    Italy

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    Our hotel reservation specialists are available to assist with your hotel reservations, itinerary changes, or questions.
    Phone: 1 877 999 0680
    Send us an email
    Sunday 7AM - 12AM Monday to Thursday 6AM - 1AM Friday 6AM - 12AM Saturday 7AM - 3:30PM

    Hours of operation are in Pacific Standard Time